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Cuba's finest treasure, free at last


In a sleepy settlement in central Cuba, a trove of fine heritage spirits gathered dust for years. On 6 October 2019, a precious bottling from these rare casks reaches the world: La Progresiva 13 by Vigia, a luxury sipping rum from Cuba.

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La Progresiva: the journey begins

La Progresiva 13

Hand-crafted by Bodega Vigia’s women rum maestros, La Progresiva 13 breaks new ground. Savour this elegant, dry rum like a fine Cognac or rare whiskey: with a twist of orange and a single large ice cube or room temperature in a balloon glass. The aromatics sing in a Progressive Old-Fashioned, a Cuban Negroni, or a Hemingway Daiquiri.

La Progresiva 500

Blended to commemorate the 500th anniversary of Havana’s founding, every precious bottle of La Progresiva 500 is individually numbered and hand-labelled. Created from the rarest casks, all aged for over 20 years, most bottles were given as celebration gifts, but a few remain in Cuba.

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Vigia – Cuba's mark of quality

Women master blenders craft La Progresiva from spirits grown in the red soil of Ciego de Ávila, central Cuba, where rum has been produced since 1577, at Bodega Vigia outside Havana. Vigia rums were originally reserved as gifts for visiting heads of state and the seal remains a mark of Cuban quality.

The word Vigia means “lookout” or “viewpoint”, and it was in Finca Vigía, next door to Bodega Vigia, that Ernest Hemingway wrote some of his greatest works, overlooking Havana and the sparkling Florida Straits. Today, the Vigia seal adorns every bottle of La Progresiva, honed by Bodega Vigia’s women master blenders into the dry, classically Cuban style that Hemingway loved so much.

La Progresiva

Please view a film from our launch of La Progresiva in Berlin 2019.

Check out the News!

Find out what's been written about LaProgresiva in the press.
September 7, 2020

Austria joins

September 7, 2020

France joins

July 17, 2020

Germany joins

July 4, 2020

Hungary joins

June 27, 2020

Ireland joins

June 27, 2020

Australia joins

June 13, 2020

Spain joins

June 13, 2020

Belgium joins

June 13, 2020

Slovakia joins

May 29, 2020

Cyprus joins

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Forward-looking yet anchored In tradition

A proud island nation that gave the world the Mojito and the Daiquiri, the story of Cuban rum dates back to the early 16th century. Cuban rums are light, dry, elegant and aromatic, free from the syrupy sugar flavours that beset so many modern luxury rums.

Crafted from a cache of 7,000 rare and precious casks by Cuban spirits connoisseurs The Island Rum Company, La Progresiva encapsulates the sheer elegance of luxury Cuban rum – a refined sipping spirit of the sort previously reserved for Cuba’s elite.

As the world falls in love with Cuba and Cuba opens up to the world, La Progresiva remains anchored in the island’s rich traditions yet looks forward to its bright, international future.

Blended from a precious trove of long-lost casks. A settlement in central Cuba. VIGIA stands for the Cuban style that Hemingway loved so much. As the world falls in love with Cuba
and Cuba opens up to the world.
Hand-crafted by women master blenders. Grown in the red soil of Ciego de Ávila,
where rum has been produced since 1577.
Fine heritage spirits. Forward-looking yet anchored in tradition.

Press releases and articles

Here you'll find press releases, pack shots and other materials, free to use if you want to express your emotions about LaProgresiva.

What others say about La Progresiva #13

  • The Progresiva #13 was outstanding...
    Dale De Groff
    NYC/USA, global influencer, King of Cocktail, writer, judge
  • My bartenders loved it!!! … from the reaction of the bartenders I believe that the spiced rum will be a big success.

    Aris Chatziantoniou
    Greece, influencer, bar owner, educator
  • “People are going to embrace it… “
    H. Joseph Ehrmann
    San Fransisco, USA, influencer, bar owner, judge, educator
  • “The La Progresiva 13 is awesome! Lovely grassy herbal notes through the mid palate.”

    Jon Smolensky
    Vancouver/Canada, global influencer, importer, judge
  • “… the rums are simply amazing.”
    Katalin Bene
    Switzerland, World Class Diageo finalist
  • “This rum is drier and easier to drink than the likes of Zacapa or Cubaney.“
    Hayden Wood
    Sydney Australia, nominated writer, TV host judge, educator, owner Drinks Network
  • “Well done.”
    Luke Whearty
    Australia/Singapore, global influencer, owner Worlds 50 Best Bars
  • ”Lovely smooth finish. […] Great product!”
    Günther Strobi
    Switzerland, “chef de Bar” and finalist in the global Bacardy Legacy competition, background from Shangri La Group London
  • ”This is beautiful. This is a really great rum. ”
    Ian Burrell
    influencer, London UK, Global Rum Brand Ambassador, educator, judge, writer and TV host
  • “La Progresiva 13 - it was phenomenal, delicate but complex, delivering great flavor and aromas.“
    Oron Lerner
    Worlds 50 best bar owner, influencer, educator, judge

Black Tears – check it out!

Don't miss out BlackTears, Original Cuban Dry Spiced. One of our other brands.


The Island Rum Company was established in 2012. The idea was to combine local influence and networks in Cuba with deep international drinks industry experience to bring to global markets unique new and existing Cuban rum Brands. We are building on the current fascination with Cuba and the reputation of Cuba as the home of rum. We are combining the deep traditions of Cuban rum making with innovation and progressive thinking in product development.
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